Phoenix Arizona Advertising Photographer
Photo District News: Surveillance features American Railway Explorer
The American Railway Explorer campaign has been featured on Photo District New’s Surveillance. Below is a screen shot from the feature and part of the article…
Article by Barbara Goldman
Something wonderfully old and very traditional is new again. If you don’t want the hassle of plane travel across the U.S., you can travel in comfort with the new American Railway Explorer.
Not so long ago, people could see America exclusively from the comforts of the country’s railways. They would travel in luxurious rail cars, enjoy impeccable service provided by stately porters, and see expansive landscapes unfolding right before their eyes. Although railway travel was still a necessity, it provided an aura of luxury, romance and beauty.
That same experience is being brought back to the public today with the American Railway Explorer. The American Railway Explorer was built during the mid-20th century, and the cars have been updated with modern features, beautiful and rich interiors and deluxe appointments. Passengers will be able to view sites, make stops with tours, participate in activities and lectures to famous national parks and vistas of the United States, while also experiencing fine dining and the plush comforts of these trains.
“It’s not merely about where you go. It’s how you get there,” is the concept behind the new railway campaign from ad agency E.B. Lane of Phoenix, AZ. When you embark upon a rail cruise with the American Railway Explorer you are well on your way to seeing some of the grandest sites the United States has to offer. From national parks to miles of sprawling landscapes hardly seen by travelers, an excursion will promise memories to treasure for a lifetime. The American Railway Explorer will have four routes that start in 2011: The Western Explorer, The Southwest Explorer, The Northwest Explorer and The Transcontinental Explorer.
Read the whole story along with along with quotes from myself and the other creatives involved on PDN: Surveillance
See my previous post on the launch of the campaign: markpeterman.com/blog/2010/06/22/american-railway-explorer-campaign.
American Railway Explorer campaign
I am excited to present an advertising campaign that I recently photographed. The campaign is for American Railway Explorer, a company that offers luxury train excursions across the United States and Canada. The tour packages will be starting in summer 2011. The campaign just launched in website and brochure form with creative direction by Arizona based agency E.B. Lane.
The final images were shot in two parts: I photographed a number of different models in studio to compliment scenic shots sourced from stock. In addition to the creative work done by E.B. Lane, the post-production and retouching was orchestrated by Randy Geske. Below are a few shots of the brochure and the website is live… Check it out here.
Agency: E.B. Lane
Art Director: Dave Klein
Creative Director: Chad Martin
Photography: Mark Peterman
Retoucher: Randy Geske
Hair/Makeup: Laura Flagler
See the entire campaign in my archive: American Railway Explorer
Omni + campaign wins ADDY award
I just found out that the campaign I photographed for Omni + has won a Bronze Addy award. Now that the campaign is out, check the site and see the award details below…
Here are the details…
Bronze ADDY Award
SALES PROMOTION - Sales Kit
Agency: Fervor Creative
Advertiser: OmniMount
Title: Omni+
Contributors:
Jami Pomponi Alire, Art Director
Don Newlen, Art Director
Jeff McKee, Designer
Marilyn Rohn, Production Artist
Elliot Fuller, Production Artist
Mark Peterman, Photographer
Laura Flagler, Hair/makeup + wardrobe stylist
Lucas McClain, Prop Stylist
Photo Assistants: Alex Burdick, Erica Montgomery
See the entire campaign on my archive: Omni +
Omni + ad campaign featured on LA Times Blog
The ad campaign I photographed last year for OmniMount called Omni + is featured on the LA Times Blog. I love the reference to the Unhappy Hipsters site, not a dig at all but a huge compliment to me. Bring on the existential hipster jokes….
And one more shot from the campaign that is on the LA Times blog but not on my site… See the entire campaign on my archive: Omni + campaign
New work, Dance
I recently collaborated a conceptual shoot in the studio with stylist Aeni Domme and dancer Christopher Morgan. He is a great subject and we wanted to capture some dance movement while allowing the photos to have a sort of other worldly feel.
Christopher was in Phoenix working on the Arizona Theatre Company’s Production of Ain’t Misbehavin’. Here are a few of my favorites from the shoot. You can view more from the shoot in the online archive: Dance
New campaign for Kohler Academy
Here are 3 of the Kohler Academy ads photographed on location in April and June this year in Scottsdale. Once again it was great working with everyone at Kohler as well as Provis Media on the project.
View more work from the campaign in the online archive: Kohler Academy
Omni + campaign with Fervor Creative
In June I began work on an ad campaign for a new line of furniture from OmniMount called Omni Plus. Fervor Creative in Scottsdale, Arizona was the agency behind the brand.
Pre-production started in early June and the shoot took place over 2 days toward the end of June. In total the project involved 7 different shots at 3 locations with 15 different models (not including dogs).
Here are 3 of the final seven shots. Thanks to all of the individuals involved who made the project a success including the crew from OmniMount, Fervor and my crew. View the all the photos from the campaign in the online archive: Omni +
Recent advertising campaigns
In June, I photographed two different ad campaigns, one for a new client, OmniMount and the other for a client that I have worked with before, the Kohler Academy.
The production shot below is from the OmniMount campaign, where we produced 7 different shots over 2 days. The Kohler Academy campaign was started earlier this year, back in April and we finished it up at the end of June.
photo by Erica Montgomery
Both projects were very succesful and I can’t wait to get the final work out there from both campaigns. Thanks to the creatives and crew involved with both projects.
IBM Book project with VSA Partners
In early May, I traveled to Tucson to photograph an environmental portrait at the Sabino Canyon Recreation Area for an IBM book project. The project was coordinated through VSA Partners in New York and Chicago and was published this month. Here is an out-take from the shoot.
Phoenix Ad Blog, Photography Q&A
I was recently interviewed for a Q&A on the Phoenix Ad Blog website. Click on the screenshot to read the full interview….
