Advertising
University of Arizona Medical Center campaign
In August I photographed an advertising campaign for the University of Arizona Medical Center in Tucson. I worked closely with the creative team at SPM Marketing and Communications in Chicago to create six different ads over two days on location at the hospital.
Above is the first of the series of ads that has been released this fall for the rebranding campaign for the hospital. The concept for the campaign was to show the duality of the doctors: 1)in action during surgery 2) interacting with patients in a more clinical setting. As the other shots get released I will ad them to my commissions section of my site.
I’ve also included a few shots that I took on set each day with my phone:
We were working in operating rooms between actual tramas and had to shoot quickly in case a room was suddenly needed. Here is a portrait of part of the crew in the operating room during a break in shooting.
AT&T – Mobilize Everything campaign
In April I photographed an advertising campaign for AT&T. Here is one of the final ads that have been published in Arizona showcasing their expanded network in the Phoenix metro area.
Arizona Department of Health Services 2011 campaign
In December 2010, I collaborated with Moses Anshell on the Arizona Department of Health Services 2011 advertising campaign. We spent 3 days photographing a number of different moms, kids and families to promote healthy eating.
Here are a few tearsheets from some of the materials produced for the campaign that have both english and spanish versions.
Local Motors advertorials for TIme Magazine & Fortune Magazine
I have a couple different advertorials running this month in Time Magazine and Fortune Magazine for Local Motors featuring CEO Jay Rogers.
Local Motors helps create, develop, build and modify custom cars for individuals and has a mirco factory in Phoenix, Arizona where they build their Rally Fighter car (and where we shot these portraits). It’s a really unique and amazing business and you can find out more at their site Local Motors.
American Railway Explorer campaign
I am excited to present an advertising campaign that I recently photographed. The campaign is for American Railway Explorer, a company that offers luxury train excursions across the United States and Canada. The tour packages will be starting in summer 2011. The campaign just launched in website and brochure form with creative direction by Arizona based agency E.B. Lane.
The final images were shot in two parts: I photographed a number of different models in studio to compliment scenic shots sourced from stock. In addition to the creative work done by E.B. Lane, the post-production and retouching was orchestrated by Randy Geske. Below are a few shots of the brochure and the website is live… Check it out here.
Agency: E.B. Lane
Art Director: Dave Klein
Creative Director: Chad Martin
Photography: Mark Peterman
Retoucher: Randy Geske
Hair/Makeup: Laura Flagler
See the entire campaign in my archive: American Railway Explorer
Omni + campaign wins ADDY award
I just found out that the campaign I photographed for Omni + has won a Bronze Addy award. Now that the campaign is out, check the site and see the award details below…
Here are the details…
Bronze ADDY Award
SALES PROMOTION - Sales Kit
Agency: Fervor Creative
Advertiser: OmniMount
Title: Omni+
Contributors:
Jami Pomponi Alire, Art Director
Don Newlen, Art Director
Jeff McKee, Designer
Marilyn Rohn, Production Artist
Elliot Fuller, Production Artist
Mark Peterman, Photographer
Laura Flagler, Hair/makeup + wardrobe stylist
Lucas McClain, Prop Stylist
Photo Assistants: Alex Burdick, Erica Montgomery
See the entire campaign on my archive: Omni +
Omni + ad campaign featured on LA Times Blog
The ad campaign I photographed last year for OmniMount called Omni + is featured on the LA Times Blog. I love the reference to the Unhappy Hipsters site, not a dig at all but a huge compliment to me. Bring on the existential hipster jokes….
And one more shot from the campaign that is on the LA Times blog but not on my site… See the entire campaign on my archive: Omni + campaign
New campaign for Kohler Academy
Here are 3 of the Kohler Academy ads photographed on location in April and June this year in Scottsdale. Once again it was great working with everyone at Kohler as well as Provis Media on the project.
View more work from the campaign in the online archive: Kohler Academy
Omni + campaign with Fervor Creative
In June I began work on an ad campaign for a new line of furniture from OmniMount called Omni Plus. Fervor Creative in Scottsdale, Arizona was the agency behind the brand.
Pre-production started in early June and the shoot took place over 2 days toward the end of June. In total the project involved 7 different shots at 3 locations with 15 different models (not including dogs).
Here are 3 of the final seven shots. Thanks to all of the individuals involved who made the project a success including the crew from OmniMount, Fervor and my crew. View the all the photos from the campaign in the online archive: Omni +
Recent advertising campaigns
In June, I photographed two different ad campaigns, one for a new client, OmniMount and the other for a client that I have worked with before, the Kohler Academy.
The production shot below is from the OmniMount campaign, where we produced 7 different shots over 2 days. The Kohler Academy campaign was started earlier this year, back in April and we finished it up at the end of June.
photo by Erica Montgomery
Both projects were very succesful and I can’t wait to get the final work out there from both campaigns. Thanks to the creatives and crew involved with both projects.
