Photo District News: Surveillance features American Railway Explorer
The American Railway Explorer campaign has been featured on Photo District New’s Surveillance. Below is a screen shot from the feature and part of the article…
Article by Barbara Goldman
Something wonderfully old and very traditional is new again. If you don’t want the hassle of plane travel across the U.S., you can travel in comfort with the new American Railway Explorer.
Not so long ago, people could see America exclusively from the comforts of the country’s railways. They would travel in luxurious rail cars, enjoy impeccable service provided by stately porters, and see expansive landscapes unfolding right before their eyes. Although railway travel was still a necessity, it provided an aura of luxury, romance and beauty.
That same experience is being brought back to the public today with the American Railway Explorer. The American Railway Explorer was built during the mid-20th century, and the cars have been updated with modern features, beautiful and rich interiors and deluxe appointments. Passengers will be able to view sites, make stops with tours, participate in activities and lectures to famous national parks and vistas of the United States, while also experiencing fine dining and the plush comforts of these trains.
“It’s not merely about where you go. It’s how you get there,” is the concept behind the new railway campaign from ad agency E.B. Lane of Phoenix, AZ. When you embark upon a rail cruise with the American Railway Explorer you are well on your way to seeing some of the grandest sites the United States has to offer. From national parks to miles of sprawling landscapes hardly seen by travelers, an excursion will promise memories to treasure for a lifetime. The American Railway Explorer will have four routes that start in 2011: The Western Explorer, The Southwest Explorer, The Northwest Explorer and The Transcontinental Explorer.
Read the whole story along with along with quotes from myself and the other creatives involved on PDN: Surveillance
See my previous post on the launch of the campaign: markpeterman.com/blog/2010/06/22/american-railway-explorer-campaign.
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