Arclin campaign

In June, I started working on an ad campaign for a company called Arclin who creates products used construction materials. Shooting for the campaign began in the Pacific Northwest photographing at factories up and down the west coast of Oregon and Washington for an entire week.

I worked closely with Imre Communication (based out of Washington, D.C.) on all creative aspects of  the project. They coordinated the production with the facilities and all the travel arrangements.

It was a challenging shoot because of the nature of the industrial facilities where we photographed. Not to mention an ambitious schedule that included 6 locations in 5 shoot days spread out over a 8 day period and hundreds of miles in between some of the locations.

After the initial round of work in Oregon and Washington in June, there were some additional shots needed for the campaign. In July, the project sent me to Quebec, Canada to another manufacturing plant to finish up the final shots.

View more of the work from the campaign in the online archive: Arclin campaign

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Saturday, September 15th, 2007 Advertising Photography, On Location, Travel Photography

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About

Mark Peterman is a Commercial and Editorial photographer currently based in Phoenix, Arizona. His work includes commercial and editorial photography in the studio or on location with a focus on lifestyle, portraiture and travel.

Mark’s work reflects a graphic, story-telling quality with a cinematic feel. His images mix a produced look with an apparently ordinary moment, accomplished by his attention to the details of lighting, props, styling, casting, sets, and backgrounds. He photographs normal people well by putting his subjects at ease.

He is continually refining his artistic vision by drawing on influences from music, literature and art. Mark shoots for a diverse stable of clients in advertising and editorial capacities and his work has been published in a wide variety of national and international publications.