Arclin campaign

In June, I started working on an ad campaign for a company called Arclin who creates products used construction materials. Shooting for the campaign began in the Pacific Northwest photographing at factories up and down the west coast of Oregon and Washington for an entire week.

I worked closely with Imre Communication (based out of Washington, D.C.) on all creative aspects of  the project. They coordinated the production with the facilities and all the travel arrangements.

It was a challenging shoot because of the nature of the industrial facilities where we photographed. Not to mention an ambitious schedule that included 6 locations in 5 shoot days spread out over a 8 day period and hundreds of miles in between some of the locations.

After the initial round of work in Oregon and Washington in June, there were some additional shots needed for the campaign. In July, the project sent me to Quebec, Canada to another manufacturing plant to finish up the final shots.

View more of the work from the campaign in the online archive: Arclin campaign

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Saturday, September 15th, 2007 Advertising, Travel

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Contact:

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About

Mark Peterman explores narratives with photographs and multimedia. Although his work
is at home in the post-modern world it is very informed by history. A desire to be creative
on a daily basis fuels his curiosity about the human experience and he documents things in sketchbooks as a way of remembering his life.

Since he was young, he has been recreating the world around him through photographs and is continually refining his artistic vision by drawing on influences from music, literature and art. Mark's work reflects a graphic, story-telling quality with a cinematic feel, drawing on his design background while studying at the Kansas City Art Institute.

Mark enjoys photographing ordinary people who do interesting things. Although he is primarily a still photographer, he has recently started incorporating multi-media and motion into his work. Recent project themes include examining how ones memory is effected with the passage of time, exploring family histories on film and spending time in the meeting spaces of fraternal organizations.